Sunday, February 17, 2013

Do the Harlem Shake

Just in this past week alone, over 4,000 of Harlem Shake videos have been made per day. The 1980's 'Harlem Shake' dance has made a comeback, but will it last?  Here, at The University of Georgia, the Swim and Dive team made a Harlem Shake video and in one day it had over a million hits.  Not only did it go viral over the internet, but it made national news and was aired on The Today Show on NBC. The next day, our football team, basketball team and several groups of students had made their own versions of 'The Harlem Shake' and put it up on YouTube for the world to see. What is so crazy to me is that the actual song "Harlem Shake" by Baauer was made in 2012 and no one had really heard it but in one day after all these videos went viral, his song became the #1 selling song on iTunes this week. It just goes to show that social media has become such a major part of our daily lives, it can be so easy to start trends.

Every day this week I can't log on to my Facebook or check my Twitter without another 'Harlem Shake' video being shared or talked about from my friends.  It is just so amazing to me that in less than a week, such a huge following of people have become obsessed with this new trend of videos.  This past weekend while I was watching college basketball, Auburn fans were filming their own version of the 'Harlem Shake' during a timeout. It has become such a craze that I wonder if a university or college didn't make a video it would be frowned upon. I do think about how long the hype about these videos will last. To me it seems like this is a fad and after a few more days the videos will die out and something new will come along. In my generation we have such a short attention span that usually these trends don't last very long. I will however enjoy them while they last and see if anyone can top the UGA Swim and Dive's version of 'The Harlem Shake'.

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