It's awards season again and tonight is the night to celebrate great music and artists. Yes, the Grammys are here. Even if I couldn't watch it live on TV, I could probably just look at my Twitter feed and feel like I was watching it live. But, what if I didn't even care to watch it and just wanted to know the winners? Do I even need to watch to see who wins? Well, if the awards were based on popularity (which they almost all are) I could just see which artists have the most followers on twitter, likes on Facebook, and largest subscribers to their YouTube channels. Due to all these social media platforms, artists are able to have a greater reach with the public. I can follow Rihanna on Instagram and see what she is doing or I can read her tweets to know what she is thinking. All of these different ways to connect with their fans has made artists become more popular.
These days, I don't have to wait till the 5 o'clock news to come on anymore to find out the next scandalous thing Chris Brown did, I can get updates from E! News at any minute of the day on my phone. The internet and this explosion of channels for me to be connected to my favorite artists have made it possible for musicians to have a career. Justin Bieber and Carly Rae Jepsen are great examples; if it wasn't for YouTube and the ability to share information online, their careers might not even be existent. Social media sites have made it easier for artists to sell their music and become increasingly popular. So if I could predict the Grammys, I'd say that the higher number of Twitter followers and YouTube subscribers an artist has, they will be the winner. According to the marketing agency Activ8Social, Taylor Swift has the largest fan base on Facebook and the highest number of YouTube subscribers compared to her competition for Record of the Year. So will I be right in that Taylor Swift will win because of her popularity on the social web? Guess we will have to wait and see....
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