Final Four Atlanta

So this weekend, college basketball fans all over the country will flock to Atlanta to join in the celebration of the Final Four tournament. I am fortunate enough to go to school an hour away from Atlanta so I can participate in the festivities as well.  I received a volunteer position with the Social Media Street Team that is in charge of creating and publishing content of all the action going on over the weekend.  Friday I got the chance to help out with the PR group and assist with media. My job was to follow and direct media around for the concert performances. On Saturday, myself and three other girls, were in charge of going back to Centennial Park for the concert and pass out t-shirts and get people to like the Facebook page, download the Final Four app or follow them on Twitter.  We also got to come up with competitions for fans to participate in to win free Bracket Town tickets. It was such an amazing experience to not only help out, but to see what goes on during a major event, like the Final Four, and how they come up with their social media strategy.  I was lucky enough that the company liked my photo of the concert so much, they posted it up on the Facebook page.  Just seeing a photo that I took getting published for the Final Four just made the experience all worth it. I was able to learn so much of what goes behind the scenes and how you have to create a schedule of content you are putting out hours or even days in advanced.  I was so happy I could get a chance to be apart of history and also that I was able to have this opportunity to get a sneak preview of an industry that I would like to be apart of in the future!